May 26, 2022

How to Market Your Book Before It’s Even Written: The Pre-Launch Strategy

Marketing your book before it’s finished may sound strange, but starting early can make all the difference. Pre-launch marketing helps you build an audience, create excitement, and ensure your book has visibility when it’s ready to be published. Here’s how you can start promoting your book before it’s even written.

Build Your Audience Early

Start connecting with potential readers before you finish writing your book.

  • Create a Website or Blog: Share your writing journey, sneak peeks, or progress updates to keep readers interested.
  • Be Active on Social Media: Post regularly on platforms like Instagram, Twitter, and Facebook. Share updates and ask for feedback to build excitement.
  • Join Writing Communities: Get involved in online groups like Goodreads and genre-specific forums to connect with people who might be interested in your book.


Start an Email List

Building an email list early is key to launching a successful book.

  • Offer a Freebie: Give away a sample chapter or exclusive content in exchange for email sign-ups.
  • Send Regular Updates: Keep your list engaged by sharing progress, sneak peeks, or news about your book.


Tease Your Content

Create buzz by sharing snippets of your book before it’s finished.

  • Share Excerpts: Post short excerpts or teasers on social media or your website.
  • Reveal Your Book Cover: Build excitement by showing off your book’s cover early.
  • Introduce Characters: Share character profiles to get readers invested in your story.


Offer Pre-Orders

Once your book is available for pre-order, use it to drive more attention.

  • Offer Bonuses: Give readers a special gift, like a bonus chapter or a signed copy, for pre-ordering.
  • Promote Pre-Orders: Announce your pre-order dates on social media and your website to build anticipation.


Partner with Influencers

Collaborating with bloggers and influencers can help spread the word about your book.

  • Guest Posts: Write posts for bloggers or websites in your genre to reach new readers.
  • Work with Influencers: Ask influencers to mention your book or share about it on social media.


Conclusion: Marketing your book before it’s written might seem unusual, but it’s a powerful strategy to build buzz and get readers excited. Start early by building your email list, sharing content, and connecting with your audience. By the time your book is finished, you’ll already have a loyal following ready to buy it!